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Concept for the Customer Perspective of the Balanced Scorecard (BSC) System in Bus Transport Companies in the Slovak Republic.

Eva KicovaZuzana RosnerovaOlga PonisciakovaLubica Gajanova
Published in: Syst. (2023)
Keyphrases
  • viewpoint
  • marketing strategies
  • potential customers
  • electronic commerce
  • customer data
  • customer base
  • real time
  • data sets
  • decision making
  • call center