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Concept for the Customer Perspective of the Balanced Scorecard (BSC) System in Bus Transport Companies in the Slovak Republic.
Eva Kicova
Zuzana Rosnerova
Olga Ponisciakova
Lubica Gajanova
Published in:
Syst. (2023)
Keyphrases
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viewpoint
marketing strategies
potential customers
electronic commerce
customer data
customer base
real time
data sets
decision making
call center