Activity-based costing for logistics and marketing.
Drew StapletonSanghamitra PatiErik BeachPoomipak JulmanichotiPublished in: Bus. Process. Manag. J. (2004)
Keyphrases
- supply chain management
- long term
- data mining
- website
- decision making
- social media
- database marketing
- data mining technology
- supply chain
- customer behavior
- direct marketing
- consumer behavior
- customer relationship management
- distribution networks
- potential customers
- short and long term
- success stories
- online marketing
- logistics industry
- real time
- small and medium sized
- distribution network
- marketing strategies
- predictive modeling
- short term
- database systems
- artificial intelligence
- genetic algorithm
- information retrieval
- databases
- data sets