Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne.
Thomas ReuttererEva WalterPublished in: Wirtschaftsinformatik (2) (2009)
Keyphrases
- mobile phone
- short message service
- text messaging
- mobile devices
- mobile learning
- mobile phone users
- mobile applications
- smart phones
- context aware
- mobile computing
- mobile technologies
- mobile users
- messaging service
- mobile commerce
- mobile environments
- mobile networks
- computer vision
- m learning
- mobile services
- mobile communication
- sensor data
- learning experience
- wearable devices
- neural network
- data sets