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Impacts of electronic word-of-mouth (eWOM) from social networks sites (SNS) on the intention to purchase tourism accommodation of Gen Z in Vietnam.
Nguyen Phi Long
Published in:
ICRMAT (2022)
Keyphrases
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social network sites
electronic word of mouth
social networks
social media
electronic commerce
personal information
user generated content
knowledge sharing
online social networks
network structure
social interaction
privacy concerns
e learning
online shopping
service providers
marketing strategies