Multi-level association rules for MP3P marketing strategies based on extensive marketing survey data.
Doo Min KyunSo Young SohnJong Seok KimPublished in: Expert Syst. Appl. (2009)
Keyphrases
- marketing strategies
- survey data
- association rules
- direct marketing
- consumer behavior
- customer relationship management
- customer satisfaction
- data mining
- life cycle
- structural equation modeling
- job satisfaction
- knowledge discovery
- online marketing
- support systems
- real world
- itemsets
- design process
- search engine optimization
- data mining techniques
- management system
- search engine
- marketing campaigns
- database marketing
- customer base