Research on promotion mode of dual channel supply chain considering consumer channel preference.
Junlin ChenWei GaoPublished in: ICEB (2022)
Keyphrases
- dual channel
- supply chain
- supply chain management
- consumer market
- bullwhip effect
- inventory management
- supplier selection
- lead time
- service level
- market demand
- pricing strategies
- operating costs
- quantity discount
- decision making
- uncertain demand
- reinforcement learning
- distribution centers
- inventory control
- profit sharing
- economic order quantity
- multi criteria
- pricing model
- capacity planning
- multiple criteria
- pricing mechanism
- electronic commerce
- supply chain coordination