Utilizing Context Effects of Banner Ads for Conversion Rate Optimization.
Peter SilbermannTobias FertigAndreas E. SchützNicholas H. MüllerPublished in: HCI (26) (2020)
Keyphrases
- contextual information
- optimization algorithm
- context sensitive
- image sequences
- banner ads
- real time
- optimization process
- global optimization
- context aware
- optimization problems
- information systems
- multi objective
- combinatorial optimization
- database systems
- case study
- context dependent
- optimization strategies
- neural network