Consumer Attitudes Toward Cross-Cultural Products in Convenience Stores: A Case Study of Japanese Food in Thailand.
Supimmas ThienhirunSulin ChungPublished in: APMS (1) (2015)
Keyphrases
- attitudes toward
- cross cultural
- statistically significant
- language proficiency
- computer technology
- high school
- college students
- perceived usefulness
- online stores
- gender differences
- web based instruction
- cognitive style
- cultural differences
- computer usage
- electronic commerce
- e learning
- online shopping
- computer skills
- survey instrument
- purchase intention
- control group
- purchase decision