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The joint moderating role of trust propensity and gender on consumers' online shopping behavior.
Yue Chen
Xiangbin Yan
Weiguo Fan
Michael D. Gordon
Published in:
Comput. Hum. Behav. (2015)
Keyphrases
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shopping behavior
online shopping
online consumer
online retailers
satisfaction degree
university students
product quality
consumer trust
trust model
customer satisfaction
information systems
online learning
service quality