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Advertising Campaigns Management: Should We Be Greedy?
Sertan Girgin
Jérémie Mary
Philippe Preux
Olivier Nicol
Published in:
ICDM (2010)
Keyphrases
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advertising campaigns
online advertising
information management
information systems
decision making
greedy algorithm
search algorithm
knowledge management
data mining
information retrieval
data management
decision support
display advertising