Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city.
Sulieman Ibraheem Shelash Al-HawaryBahaà Abdul-Hafez Attallah Al-NadyMain Naser AlolayyanPublished in: Int. J. Inf. Coding Theory (2013)
Keyphrases
- electronic commerce
- data mining
- return on investment
- business process
- business processes
- business models
- electronic markets
- information systems
- business intelligence
- decision making
- business environment
- business applications
- business rules
- telecommunications industry
- business schools
- enterprise systems
- big data
- supply chain
- supply chain management
- decision makers
- data sets
- process oriented
- business process management
- data quality
- e learning
- electronic business
- activity monitoring
- knowledge management