Perceptual and Conceptual Effects of Incidental Exposure to Web Ads.

Xin Wei Wang Hock-Hai Teo

Published in: ICIS (2012)

Keyphrases

web pages
website
web applications
semantic web
web documents
web content
web resources
information sources
web data
web information
multimedia
web users
topic maps
human perception
web scale
user interaction
web search engines
neural network
user generated content
perceptual grouping