The effect of repetition in Internet banner ads and the moderating role of animation.

Joowon Lee Jae-Hyeon Ahn Byungho Park

Published in: Comput. Hum. Behav. (2015)

Keyphrases

banner ads
internet advertising
web pages
motion capture
computer graphics
online advertising
data mining
independent variables
information retrieval
regression model
hong kong
web technologies
digital media
virtual humans
internet technology
negative impact