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The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention.
David Jiménez-Castillo
Raquel Sánchez-Fernández
Published in:
Int. J. Inf. Manag. (2019)
Keyphrases
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purchase intention
online shopping
product quality
recommender systems
online stores
recommendation systems
survey data
learning environment
collaborative filtering
social capital
information systems
control system
response time
user preferences
digital content
social influence