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Investigating Consumers' Redemption responses through the Interplay between Message Framing and Psychological Distance in Mobile Advertisement Design.
Dezhi Wu
Xinwei Wang
Hock-Hai Teo
Xixian Peng
Published in:
PACIS (2016)
Keyphrases
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mobile devices
design process
computer aided
artificial intelligence
case study
mobile phone
engineering design
decision making
email
smart phones
mobile advertising