Potentials of Circulation Data Analysis for Library Marketing: A Case Study in a University Library.
Toshiro MinamiPublished in: FGIT-DTA/BSBT (2011)
Keyphrases
- university library
- data analysis
- digital libraries
- data mining
- high order
- predictive modeling
- higher order
- website
- case study
- decision making
- machine learning
- data processing
- database marketing
- big data
- test bed
- long term
- text mining
- data collection
- metadata
- customer relationship management
- data mining algorithms
- cluster analysis
- data mining applications
- data visualization
- potential functions
- data mining technology
- business intelligence
- multi aspect
- information visualization
- life sciences
- databases
- data warehouse
- preprocessing
- neural network