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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective.
Serhan Demirci
Chia-Ju Ling
Dai-Rong Lee
Chien-Wen Chen
Published in:
J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
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personality traits
social media
affective states
learning styles
multi party
marketing strategies
social networking
electronic commerce
intelligent tutoring systems
customer satisfaction
access control
privacy preserving
human behavior
social networks
online shopping
internet shopping