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Structural Equation Model for Brand Image Measurement of Jeans.

Shu-Jen HuSin-Ying JouYu-Hua Liu
Published in: HIS (1) (2009)
Keyphrases
  • structural equation models
  • brand image
  • causal effects
  • causal models
  • online discussion
  • social media
  • probabilistic model
  • causal relations