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Search advertising placement strategy: Exploring the efficacy of the conventional wisdom.

Wenhong LuoDavid P. CookEric J. Karson
Published in: Inf. Manag. (2011)
Keyphrases
  • search advertising
  • search engine
  • sponsored search advertising
  • user behavior
  • click prediction
  • online advertising
  • advertising campaigns
  • internet search engines
  • data mining
  • web search