The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy.
Guping ChengJacob CherianMuhammad Safdar SialGrzegorz MentelPeng WanSusana Álvarez-OteroUsama SaleemPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- social networking sites
- social media
- electronic word of mouth
- consumer behavior
- online shopping
- purchase intention
- positive or negative
- social networking
- online reviews
- social interaction
- social network sites
- attitudes toward
- user generated content
- online social networks
- social networks
- data mining
- marketing strategies
- positive and negative
- user interface
- information systems