The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding.
Zhenhui JiangIzak BenbasatPublished in: MIS Q. (2007)
Keyphrases
- online retailers
- shopping behavior
- multimedia
- comparison shopping
- mechanisms underlying
- online learning
- online stores
- product information
- grocery shopping
- online shopping
- purchase intention
- internet shopping
- worst case
- real time
- competitive advantage
- space complexity
- group buying
- pricing strategies
- consumer behavior
- marketing campaigns
- life cycle
- learning environment
- website
- online product reviews