Examining the Role of Social Media Analytics in Providing Competitive Intelligence: The Impacts and Limitations.
Jiwat RamChangyu ZhangPublished in: J. Glob. Inf. Manag. (2021)
Keyphrases
- social media
- competitive intelligence
- big data
- social networks
- competitive environment
- business intelligence
- human resources
- business environment
- social networking
- business information
- actionable knowledge
- information and communications technology
- big data analytics
- data analysis
- case study
- online social networks
- business applications
- virtual communities
- online communities
- database
- cloud computing
- response time
- knowledge discovery
- data mining
- databases