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AKEGIS: automatic keyword generation for sponsored search advertising in online retailing.

Michael ScholzChristoph BrennerOliver Hinz
Published in: Decis. Support Syst. (2019)
Keyphrases
  • sponsored search advertising
  • purchase behavior
  • display advertising
  • search advertising
  • internet search engines
  • auction mechanisms
  • keywords
  • sponsored search
  • online advertising
  • data mining
  • contextual advertising