Advertising keyword generation using active learning.
Hao WuGuang QiuXiaofei HeYuan ShiMingcheng QuJing ShenJiajun BuChun ChenPublished in: WWW (2009)
Keyphrases
- active learning
- generation process
- keywords
- learning strategies
- machine learning
- labeled data
- training examples
- search advertising
- search queries
- neural network
- supervised learning
- learning algorithm
- unlabeled data
- relational databases
- experimental design
- online advertising
- training data
- selective sampling
- contextual advertising
- active learning strategies
- imbalanced data classification