Multiplex Influence Maximization in Online Social Networks With Heterogeneous Diffusion Models.
Alan KuhnleMd Abdul AlimXiang LiHuiling ZhangMy T. ThaiPublished in: IEEE Trans. Comput. Soc. Syst. (2018)
Keyphrases
- influence maximization
- online social networks
- diffusion models
- viral marketing
- social networks
- information propagation
- social media
- social relationships
- network structure
- social networking
- diffusion model
- social networking sites
- micro blogging
- online social
- online communities
- social graph
- greedy algorithm
- complex networks
- social network analysis