Continuous Influence Maximization: What Discounts Should We Offer to Social Network Users?
Yu YangXiangbo MaoJian PeiXiaofei HePublished in: SIGMOD Conference (2016)
Keyphrases
- influence maximization
- viral marketing
- social networks
- information propagation
- greedy algorithm
- influence propagation
- online social networks
- diffusion models
- diffusion model
- social media
- information diffusion
- social influence
- online communities
- social network analysis
- social relationships
- micro blogging
- online social
- network structure
- seed set
- information overload
- social graph
- information flow
- link prediction
- social interaction
- user profiles
- worst case
- dynamic programming
- recommender systems