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Brand advertising, on-line audiences, and social media: invited talk.
Foster J. Provost
Published in:
KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
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invited talk
social media
social networking
social media streams
user generated content
selected papers
brand image
knowledge discovery and data mining
social media data
social networks
online marketing
program committee
social media platforms
genetic algorithm
knowledge discovery
social activities