Observation Research of Consumer Behavior for Marketing Decision Support.
Hideyuki ImaiNoriko HaraToshiki YamaokaPublished in: HCI (23) (2011)
Keyphrases
- consumer behavior
- decision support
- decision support system
- online shopping
- marketing strategies
- purchasing behavior
- decision makers
- data warehousing
- decision making
- business intelligence
- data mining
- data warehouse
- online consumer
- personalized recommendation
- collaborative filtering
- support systems
- management system
- perceived usefulness
- knowledge discovery
- information systems
- databases