Comparing the Effects of Perceived Enjoyment and Perceived Risk on Hedonic/Utilitarian Smartphone Applications.
Junyong XiangLinbo JingHyunsoo LeeIl Young ChoiPublished in: WHICEB (2014)
Keyphrases
- perceived usefulness
- perceived risk
- positive effects
- factors affecting
- negative impact
- technology acceptance
- attitudes toward
- factors that affect
- user satisfaction
- internet banking
- user acceptance
- structural equation modeling
- behavioral intention
- university students
- technology acceptance model
- computer self efficacy
- technology adoption
- statistically significant
- subjective norm
- mobile applications
- information systems
- continuance intention
- service quality
- learning process
- mobile devices