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Enhancing social media branded content effectiveness: strategies via telepresence and social presence.
Guanrong Liu
Soey Sut Ieng Lei
Rob Law
Published in:
J. Inf. Technol. Tour. (2022)
Keyphrases
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social media
user generated content
social presence
social interaction
online forums
virtual environment
metadata
case study
collaborative learning
cooperative
distance learning
social networking
qualitative and quantitative
discussion forums