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Reacting to Variations in Product Demand: An Application for Conversion Rate (CR) Prediction in Sponsored Search.

Marcelo TallisPranjul Yadav
Published in: IEEE BigData (2018)
Keyphrases
  • sponsored search
  • click prediction
  • budget constraints
  • search engine
  • online advertising
  • life cycle
  • competitive market
  • web search
  • click through rate
  • sponsored search auctions