Insurance customer segmentation using clustering approach.

Shaghayegh Abolmakarem Farshid Abdi Kaveh Khalili Damghani

Published in: Int. J. Knowl. Eng. Data Min. (2016)

Keyphrases

customer segmentation
clustering analysis
data mining methods
data mining
customer behavior
clustering algorithm
k means
clustering method
association rule mining
data clustering
preprocessing
customer relationship management