Firm Competitive Structure and Consumer Reaction in Search Advertisings.

Cheng Nie Zhiqiang (Eric) Zheng Sumit Sarkar

Published in: J. Assoc. Inf. Syst. (2024)

Keyphrases

search algorithm
search space
information technology
search queries
search strategy
competitive market
search efficiency
search methods
tree structure
user queries
search strategies
electronic commerce
query formulation
search tools
relational databases
online search
bayesian networks