Factors affecting users' decision to continue using mobile banking in Turkey.
Cigdem Altin GumussoyPublished in: Int. J. Mob. Commun. (2016)
Keyphrases
- factors affecting
- factors influencing
- mobile applications
- key factors
- mobile services
- decision making
- recommender systems
- internet services
- social media
- smart phones
- mobile web
- user interface
- value added services
- user interaction
- user profiles
- daily life
- mobile learning
- mobile search
- collaborative filtering
- end users
- mobile terminals
- decision process
- wireless devices
- cognitive effort
- server logs
- perceived usefulness
- multiple users
- user centric
- computing environments
- statistically significant
- decision rules
- decision makers
- mobile devices