Improving Retrieval in Sponsored Search by Leveraging Query Context Signals.
Akash Kumar MohankumarGururaj KGagan MadanAmit SinghPublished in: CoRR (2024)
Keyphrases
- query expansion
- relevance feedback
- retrieval systems
- sponsored search
- query formulation
- information retrieval
- query processing
- query terms
- search engine
- information retrieval systems
- web retrieval
- keywords
- average precision
- context dependent
- click prediction
- contextual information
- language model
- document retrieval
- retrieval model
- image retrieval
- user queries
- test collection
- context aware
- data structure
- online advertising
- sponsored search auctions
- user clicks
- keyword search
- text retrieval
- user interface