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Omnichannel retailing: The role of situational involvement in facilitating consumer experiences.

Tzyh-Lih HsiaJen-Her WuXiaoyu XuQi LiLifang PengSimon Robinson
Published in: Inf. Manag. (2020)
Keyphrases
  • electronic commerce
  • case study
  • data sets
  • databases
  • decision trees
  • feature selection
  • video sequences
  • expert systems
  • artificial neural networks