Consumer-to-Consumer Trust in E-Commerce - Are there Rules for Writing Helpful Product Reviews.
Georg PetersMatthias DammRichard WeberPublished in: ICEIS (4) (2008)
Keyphrases
- consumer reviews
- consumer trust
- product reviews
- online stores
- sentiment analysis
- opinion mining
- information sources
- electronic commerce
- online markets
- association rules
- product features
- user generated content
- sentiment classification
- user generated
- website
- influence factors
- structural equation modeling
- online reviews