Web Mining-Based Objective Metrics for Measuring Website Navigatability.
Xiao FangMichael ChauPaul Jen-Hwa HuZhuo YangOlivia R. Liu ShengPublished in: ICIS (2006)
Keyphrases
- web mining
- website
- web usage mining
- web users
- web data
- web logs
- application of data mining
- web log mining
- social network analysis
- data mining
- information extraction
- web page classification
- navigational behavior
- web information
- web data mining
- knowledge discovery
- web usage analysis
- opinion mining and sentiment analysis
- text mining
- web content mining
- web crawling
- web usage
- access patterns
- web pages
- data mining techniques
- expert finding
- usage patterns
- link analysis
- web access
- user profiles
- user access
- web log data
- user sessions
- user interaction
- user access patterns
- web communities
- web search
- web content
- databases