Getting to Customer Dialog: An Architecture for Extending Data Governance to Customer Communications Management.
John R. TalburtSalomon de JaggerWynand NortjeFumiko KobayashiLeslie CulpepperPublished in: ICIQ (2016)
Keyphrases
- data sets
- data processing
- data sources
- data structure
- data collection
- data analysis
- synthetic data
- image data
- electronic commerce
- training data
- raw data
- statistical analysis
- point of sale
- network management
- information management
- data mining techniques
- knowledge discovery
- end users
- high dimensional
- information technology
- data mining