Transformation of Traditional Marketing Communications in to Paradigms of Social Media Networking
T. R. Gopalakrishnan NairKumarashvari SubramaniamPublished in: CoRR (2012)
Keyphrases
- social media
- social networking
- social networks
- communication systems
- distributed computing
- social media platforms
- big data
- online social networks
- user generated content
- social media data
- online marketing
- text mining
- website
- neural network
- social networking sites
- linear transformation
- cyber physical systems
- database marketing