Governance Mechanisms in Internet-Based Affiliate Marketing Programs in Spain.
Paul B. FoxJonathan WarehamPublished in: Int. J. E Bus. Res. (2010)
Keyphrases
- potential customers
- website
- online marketing
- internet marketing
- data mining
- information systems
- search engine marketing
- social media
- computational models
- public sector
- database marketing
- consumer behavior
- automatic programming
- data sets
- information technology
- decision making
- neural network
- customer relationship management
- mechanism design
- online advertising
- operating system