A Categorical Clustering of Publishers for Mobile Performance Marketing.
Susana SilvaPaulo CortezRui MendesPedro José PereiraLuís Miguel MatosLuís GarciaPublished in: SOCO-CISIS-ICEUTE (2018)
Keyphrases
- categorical data
- clustering algorithm
- k means
- clustering method
- mobile advertising
- data clustering
- website
- data mining
- telecommunications industry
- mobile phone
- mobile environments
- mobile devices
- self organizing maps
- long term
- decision making
- third party
- neural network
- mobile networks
- social networks
- mobile applications
- hierarchical clustering
- document clustering
- information theoretic
- mobile learning
- attribute values
- unsupervised learning
- data points
- social media