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Influence of online store belief and product category on impulse buying: An empirical investigation on consumer perceptions.
Qiong Zhou
Xi Chen
Yi-Wen Chen
Published in:
IEEM (2014)
Keyphrases
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purchase intention
online stores
online shopping
product quality
website
electronic commerce
recommendation systems
survey data
electronic word of mouth
virtual communities
structural equation modeling
website design
consumer reviews
consumer behavior
human body
customer satisfaction