E-Business Strategy in Franchise Relationship Management.

Ye-Sho Chen Chuanlan Liu Qingfeng Zeng Renato F. L. Azevedo

Published in: Int. J. Strateg. Inf. Technol. Appl. (2012)

Keyphrases

relationship management
business strategy
information systems
information technology
customer relationship management
customer service
competitive environment
competitive advantage
knowledge management
project management
database
databases
social networks
business models
social network services