MulUBA: multi-level visual analytics of user behaviors for improving online shopping advertising.
Shangsong LiuDi PengHaotian ZhuXiaolin WenXinyi ZhangZhenghao ZhouMin ZhuPublished in: J. Vis. (2021)
Keyphrases
- online shopping
- user behavior
- visual analytics
- online advertising
- consumer behavior
- shopping behavior
- behavioral targeting
- visual analysis
- interactive visualization
- data analysis
- customer satisfaction
- knowledge discovery
- user interaction
- service quality
- user preferences
- user experience
- learning analytics
- social networking
- personal information
- search advertising
- information retrieval
- data mining methods
- statistically significant
- website