The role of online product recommendations on customer decision making and loyalty in social shopping communities.
Hong ZhangLing ZhaoSumeet GuptaPublished in: Int. J. Inf. Manag. (2018)
Keyphrases
- online retailers
- online shopping
- product recommendation
- competitive advantage
- decision making
- online communities
- social roles
- social networks
- social structures
- online social
- customer satisfaction
- knowledge sharing
- knowledge management
- virtual communities
- shopping behavior
- social capital
- internet shopping
- social support
- learning community
- social relationships
- social interaction
- social networking sites
- service quality
- recommender systems
- social norms
- collaborative filtering
- customer loyalty
- social media
- user preferences
- data mining
- social networking
- business processes
- online stores
- product reviews
- customer relationship management
- social network sites
- potential customers
- point of sale
- product information
- significant predictors
- user generated content