Social Media Influencers and Inclusive Innovation at the Base of the Pyramid.
Ana Paula dos Santos TavaresManuela Fortes LorenzoLuiz Antonio JoiaPublished in: AMCIS (2022)
Keyphrases
- social media
- viral marketing
- social networks
- multiresolution
- information diffusion
- multiscale
- big data
- case study
- online social networks
- influence propagation
- coarse to fine
- social media data
- technology transfer
- social influence
- social networking
- neural network
- diffusion model
- image representation
- influence maximization
- knowledge management
- intellectual capital
- topic specific
- social interaction
- image pyramids