Organisational assimilation of vertical standards: exploring the interplay of technology destiny, firm-level factors and network effects.
Rubén A. MendozaT. RavichandranPublished in: Int. J. Serv. Stand. (2012)
Keyphrases
- network effects
- technology adoption
- switching costs
- individual level
- factors that influence
- adoption decisions
- key factors
- proprietary software
- electronic markets
- digital goods
- information technology
- perceived usefulness
- pricing strategies
- social networks
- web services
- factors influencing
- social influence
- information systems
- market share
- simulation model
- electronic commerce
- knowledge management