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"OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li.

Haiyan HuangJan BlommaertEllen Van Praet
Published in: HCI (45) (2020)
Keyphrases
  • discourse analysis
  • knowledge building
  • content analysis
  • computer mediated
  • computer mediated communication
  • socio cultural
  • online discussion
  • mobile devices
  • active learning
  • social media
  • collaborative learning