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"OH MY GOD! BUY IT!" a Multimodal Discourse Analysis of the Discursive Strategies Used by Chinese Ecommerce Live-Streamer Austin Li.
Haiyan Huang
Jan Blommaert
Ellen Van Praet
Published in:
HCI (45) (2020)
Keyphrases
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discourse analysis
knowledge building
content analysis
computer mediated
computer mediated communication
socio cultural
online discussion
mobile devices
active learning
social media
collaborative learning