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Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations.
Bernard J. Jansen
Soon-Gyo Jung
Joni Salminen
Kathleen W. Guan
Lene Nielsen
Published in:
HICSS (2021)
Keyphrases
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strengths and weaknesses
advantages and disadvantages
relative strengths and weaknesses
image processing
computationally expensive
information retrieval
preprocessing
information technology
significant improvement
data mining techniques
empirical studies
electronic commerce